The Panda update to the Google search algorithm was released with the stated goal of favouring high-quality websites and demoting low-quality ones in the search engine’s natural search results. Farmer was an early name for it as well.
Google claims that up to 12% of English-language search results were impacted by Panda during its initial rollout over the course of several months. Between 2011 and 2015, we recorded 28 Panda data updates. For the google panda penalty recovery you can take the affordable google recovery services.
A Panda’s Triggers
Several issues with Google search results were fixed with the Panda update. A collection of pages discussing various health conditions, each of which has only a few phrases of text, is an example of thin content.
Duplicate content refers to material that has been copied and pasted into many online locations. When you have many pages on your own site that contain essentially the same material, you run the risk of running into duplicate content difficulties.
A chimney cleaning service, for instance, might set up ten distinct web pages—one for each city it operates in—with nearly identical content apart from the city names (e.g., “We clean chimneys in Denver” on one page, “We clean chimneys in Boulder” on another, and “We clean chimneys in Aspen” on yet another).
Poor quality writing – Articles that don’t provide much to human readers due to a lack of background or context.
Insufficient credibility resulting from content creation by unreliable or unverified sources. According to a Google representative, sites that want to avoid Panda’s effects should make efforts to establish themselves as authority on their issue and trustworthy organisations to whom a human user would feel safe providing financial information.
The term “content farming” refers to the practise of creating massive quantities of low-quality content via scraping the web for material. A content farm is a website that uses a large number of low-paid writers to generate a large volume of short articles covering a wide range of search engine queries.
This type of content is not authoritative or useful to readers because its primary goal is to increase the website’s search engine rankings for as many terms as possible.
Example of low-quality user-generated content (UGC): a blog that regularly publishes guest blog articles that are brief, riddled with spelling and grammatical problems, and fail to provide any credible information whatsoever.
Ads take up a disproportionate amount of space on the page in comparison to the actual content.
Poor writing around affiliate links; text that isn’t very interesting or informative near connections to businesses who earn money off of referrals.
Sites that people are actively avoiding, either by excluding them from their search results or by utilising a Chrome extension to do so, are a strong indicator of poor quality.
Pages that “promise” to offer appropriate answers when clicked on in the search results, but fail to do so due to incongruent content. For instance, one may be led astray if they click on a link labelled “Coupons for Whole Foods” only to be sent to a page full of advertisements.
When will I know if Panda has struck me?
A significant decline in organic traffic or search engine rankings that coincides with the date of a known algorithm update may be a clue that your website has been penalised by the Panda update.
Many things, however, can cause a drop in rankings and traffic, so keep that in mind. Manual penalties (check Google Search Console for reported issues), projected seasonal decreases in customer interest (like a ski lodge in July), and a different Google update than the one you suspect are all potential explanations for a drop in rankings (for example, Penguin instead of Panda).
Examining the industry documentation of the practises that are being identified as being engaged in a recognised, named upgrade is crucial.
Check these lists of harmful practises from the industry to see if any of them are being implemented on your website if a drop in ranks or traffic coincides with a specific date. Then, take corrective action if you feel you have discovered a link between the questionable practises and the upgrade.
What to do after a Panda attack?
Panda has been often acknowledged as an update that can be tough to recover from in the search engine optimization (SEO) sector. The Panda update’s impact, however, was mostly dependent on the quality of websites and content, therefore most strategies for recovery centre around enhancing those factors. The following are corrective measures to take:
- Giving up on “content farming”
- Improving the website’s content by increasing its value, usability, credibility, and authorit
- Changes to the ratio of advertisements to original content or affiliate links to original content
- Making sure a page’s content is pertinent to a user’s search is called “search engine optimization.”
- Editing or deleting redundant material
Users’ contributions are reviewed and edited to ensure they are unique, error-free, and add value to the article.
Duplicate or nearly-identical content inside a website, as well as other potentially problematic aspects, can be prevented from being indexed by using the Robots noindex,nofollow command.
Websites that regularly post high-quality, unique material should not worry about this upgrade, but sites that have participated in questionable tactics may have already been penalised by Panda. From a purely commercial perspective, your greatest defence against Panda is to establish your brand as an industry leader and your website as a reliable resource thanks to the high quality of the information you provide.